2011
Passionate about the world of perfume and beauty in general, Tony AAD then takes over the company, opting for the third distribution channel, direct sales, to provide personalized advice on the art of niche perfumery and the expertise of a French house directly to homes. He then decides to take on the challenge of combining the production of authentic products, modern distribution, and affordable prices.An innovative dynamic in perfumes, cosmetics, and ambient products is led by a woman with both intellect and elegance: Angie VAUTRIN, now the General Manager of the brand. In 10 years, she has intelligently and elegantly evolved the brand while preserving its uniqueness.